Rob: And Alice in case you think I don't know, Facebook is an online social networking service and Microsoft is a computer software company. OK?

爱丽丝，你是不是以为我不知道，脸书是在线社交媒体，微软是一家计算机公司，对吧？

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Tencent meanwhile is trying to develop beyond its instant messaging service, expanding its business to social networking and online games.

同时，腾讯也正在努力尝试开拓其基于即时通讯服务的社交网络和在线游戏市场。

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Niko Partners keeps a close eye on the Asian games market and its growing library of webgames, casual online games and social networking service games.

FORBES: Asia Leads The Way In Global Online Gaming Trends

Qiming Ventures has five Chinese portfolio companies in the cue to go public soon: ramped up car rental service eHi from Shanghai, dating site Jiayuan, online video programming PPLive, social networking service Kaixin001 and kids entertainment site Taomee.

FORBES: Just How Hot Is China Venture? Very!

The switch is a strategy already used by social networking leader Facebook Inc. and online messaging service Twitter to make it easier to show ads on mobile devices.

NPR: LinkedIn's Disappointing Outlook Eclipses Big 1Q